FLOW Signature Watercolor Kit
🎨 A watercolor kit designed for releasing expectations and letting creativity flow.
The FLOW Signature Watercolor Kit is a premium watercolor art kit designed around curiosity, presence, and creative freedom.
Explore color, movement, repetition, and play through guided watercolor activities that shift the focus away from making something "good" and back to the experience of making. Everything you need is included: premium watercolor supplies, three guided activities, and cozy sensory elements like tea, a sweet treat, an aromatherapy candle, and a curated playlist.
Designed for individual artmaking or specialty group experiences, FLOW can be enjoyed at home, given as a thoughtful creative gift, or ordered in bulk for workplace wellbeing programs, retreats, workshops, and other group artmaking experiences.
THE EXPERIENCE
Three guided activities — Meditative Watercolor, Perfectly Imperfect Patchwork, and Loving Layers — offer a place to begin without telling you what the finished piece should look like. Explore repetition, color, pattern, and movement at your own pace, or take the materials in an entirely different direction. The guidance is there when you want it and stays out of the way when you don't.
With plenty of materials and premium reusable tools, FLOW is an invitation to keep creating long after the 3 guided experiences are complete. This kit is designed to set you up for ongoing artmaking, rather than completing a one-time activity.
WHAT'S INCLUDED*
Everything you need to explore making art with watercolor, thoughtfully designed for beginners and experienced makers alike. Every kit includes premium watercolor supplies, 3 guided activities, cozy sensory elements, and plenty of materials for continued artmaking — all beautifully packaged in a colorful gift box.
Premium Watercolor Paint Set: A vibrant watercolor set featuring a range of highly pigmented colors.
Watercolor Brush Collection: A versatile assortment of watercolor brushes for experimenting with different techniques.
Specialty Watercolor Paper Pad: High-quality watercolor paper selected for washes, layering, and mark-making.
Color Mixing Palette: A reusable palette for blending colors and creating custom shades.
Reusable Water Dish: A compact water container designed for a portable watercolor practice.
Washable Cloth: An eco-friendly alternative to disposable paper towels.
Natural Aromatherapy Candle: A hand-selected candle crafted with natural ingredients to enhance the sensory experience.
Artisan Sweet Treat: A premium treat for a moment of enjoyment.
Organic Tea Collection: A selection of organic teas to complement your creative experience.
Three Guided Creative Experiences: Step-by-step creative prompts paired with curated inspiration resources.
Curated Spotify Playlist: A thoughtfully designed soundtrack to support creative flow.
Colorful Gift Box: A reusable box designed to store your materials between creative sessions.
*Our kits are always evolving. As we thoughtfully curate each kit and discover new products we think you’ll love, exact items may vary from those pictured. Please refer to the "What's Included" section for the most current list of what’s included.
WHY PEOPLE LOVE THIS KIT
🌿 All-Inclusive & Effortless: No wandering craft aisles, comparing supplies, or figuring out what you need. Everything is thoughtfully selected, beautifully packaged, and ready to create.
🧠 Scientifically Backed Wellbeing: Making art can help lower stress, boost mood, and supports cognitive health — proven by research from the World Health Organization and Johns Hopkins.
☕ A Full Sensory Experience: Light the candle, sip the tea, and let color, scent, and sound guide you into flow.
💫 Guided Without Prescribing the Outcome: The included activities offer enough direction to help you begin, while leaving room for curiosity, experimentation, and your own ideas, rather than recreating a predetermined finished piece.
💫 Made for “Non-Artists” Too: This kit isn’t about “being good” at art — it’s about feeling good through art. Each guided activity helps you loosen up, experiment, and rediscover the joy and satisfaction in creating without pressure.
🎨 Premium Supplies for Continued Creating: Reusable tools and enough watercolor paper and paint to keep exploring long after the guided activities are complete. There's plenty to explore now, and return to again and again.
♻️ Mindfully Made: Reusable tools, non-toxic materials, and recyclable packaging are thoughtfully considered throughout the kit.
WELL SUITED FOR
Thoughtful Gifting: Creative wellbeing, self-care, birthday, encouragement, and care package gifts.
Workplace Wellbeing: Employee appreciation gifts, corporate gifting, team artmaking, and workplace wellness programs.
Group Artmaking: Retreats, conferences, workshops, healthcare programs, and community wellbeing experiences.
Personal Artmaking: the creatively-curious, watercolor lovers, artists looking to break through creative block, and adults looking for an approachable watercolor painting kit
Wholesale & Bulk Orders: Museum and hospital gift shops, specialty stores, workplaces, and organizations looking for watercolor art kits in quantity.
RESEARCH-INFORMED, BY DESIGN
Research across arts in health, neuroaesthetics, and psychology continues to show that making art can support wellbeing, reduce stress, and create opportunities for presence and connection.
FLOW translates those ideas into an open-ended watercolor experience. Its guided activities invite sustained attention, sensory engagement, experimentation, and creative choice without attaching the experience to a predetermined outcome.
Because sometimes the most interesting part of making art is not knowing exactly where you're going, so you can enjoy the experience along the way.
ABOUT THE DESIGNER
The FLOW Signature Watercolor Kit was created by Samantha Dunne, artist, educator, and founder of The Ugly Art Studio.
With backgrounds in Fine Art, Sustainable Architectural Science, and Arts in Health, Samantha designs research-informed creative experiences that help more people experience the wellbeing benefits of artmaking. Her work draws from art, design, psychology, and neuroaesthetics to create experiences that feel approachable, welcoming, and meaningful.
Every detail — from the materials and activity guide to the packaging and playlist — is intentionally designed around one simple belief:
Art doesn't have to be good to be good for you.
